Supermarket Chain Shunkelong Achieved Store Digitalization With Yalatech Electronic Shelf Label

Shunkelong is a chain store brand of fresh products, running more than 200 stores in Southern China. They have online store for consumers to place order and pick up the goods at offline stores, delivery service is also available. They hoped to improve their stores operation efficiency and customer service with digital price tag.

Business needs

Synchronized online and offline pricing and promotions.

Reduce labor cost in updating price, real-time fast pricing for frequent promotions, increase efficiency.

Head office controlled operations.

Ability to have QR codes on each product to provide more information to customers.

Solutions

As an e-paper based Electronic Shelf Label solution provider and a company that produces and supplies digital labels with its own manufacturing capability, YalaTech provided advanced RF (Radio Frequency) & dual communication digital shelf label system that meets customer’s requirements for real-time update and 100% price accuracy. 

2000 pcs digital retail labels can be updated within 20 minutes through an easy-to-use software.

Integrated with customer’s existing ERP system, YalaTech’s web-based ESL management system allows store associates to manage the prices, stores, digital labels from HQ, and achieve the synchronization of online and offline store price.

Benefits

Fast price updating and efficient promotion;

Omni-channel model – synchronising online and offline price.

Reduce operation cost and improve efficiency by using esl labels;

Reduce losses and increase profit for business;

The sleek design of digital labels gives the stores a clean and high-end appearance.

Outcomes

YalaTech has proven its performance by providing stable store system with bi-directional communication and high-capacity/high-speed data processing technology.

By using YalaTech’s Electronic Shelf Labels, they have reduced losses by 40% by increasing more promotions every day, profit has increased more than 20%, and around 8000RMB worth of labor cost can be saved each month for every store.

Mr. Lin, the VP of the company answered to the Journalist of China Tech, “YalaTech was selected as the solutions partner for the project based on their strong experience in retail technology, cost-effective solution and excellent service.”