MINISO selected YALATECH as the e-paper POP and ESL solution provider for store promotion

Traditional promotion methods require frequent printing of posters. If the number of stores reaches dozens or hundreds, the consumption of materials and labor costs are very high. In the digital age, big screen electronic shelf labels(also know as e-paper POP sign) make it possible for brand chains to standardize promotions.

For stores, the implementation of promotions involves a lot of details, whether it is implemented or not, and whether employees are in place for the implementation of promotions, which may cause various deviations. The promotion management of all stores by the headquarters can be realized through e-paper POP to achieve the purpose of saving labor costs and standardizing management.

The e-paper POP sign can display pictures and QR codes, which is convenient for consumers to scan the code on their mobile phones to enter the brand's promotion page or become a member.

The low power consumption of electronic paper allows the device to be installed anywhere in the store without wiring. The built-in button battery can make the device work for 3-5 years without additional power supply.

With e-paper POP sign provided by YalaTech, businesses have obtained comprehensive benefits in terms of promotion management, offline customer acquisition, membership conversion, etc., so that the investment in equipment has the ability to be capitalized, bringing continuous benefits to the operation of the store.

Except e-paper sign, YalaTech also provided electronic shelf labels for MINISO stores.