High-end hotel brand Atour chooses YalaTech ESL to enhance customer experience
Atour Group owns six major hotel brands: ATHOUSE, Atour S Hotel, ZHotel, Atour Hotel, Atour X Hotel, and Light House, as well as Atour Market, a scene retail brand, and has incubated three original lifestyle brands, covering areas including sleep, fragrance personal care and travel.
Atour Group has opened 608 hotels, covering 131 cities in China, with 71,121 guest rooms and accumulated more than 25 million registered individual members.
There is a store area of lifestyle products in the lobby of Atour Hotel, which not only brings convenient shopping experience to high-end business travelers, but also increases the stickiness of Atour brand and consumers, and enhances customer satisfaction and loyalty. In order to improve the user experience of the guests in the hotel store, Atour began to use electronic price tags in their lobby stores. After many comparisons and tests, Atour finally chose to reach a partnership with YalaTech.
The digital price label not only improves the product display, but also converts some hotel guests into members through the QR code on the screen, which has played a great role in the brand marketing of Atour Hotel.
Project introduction
Installation area: less than 100 square meters per store
QTY of ESLs per store: 50-100 pcs
QTY of stores: more than 100
ESLs used in the case:
About YalaTech
YalaTech Co., Ltd is an Internet of Things (IoT) technology company, providing Electronic Shelf Label solutions and other e-paper products to worldwide retailers and organizations.
Our digital smart labels, powered by IoT automation technology and software Platform-as-a-Service (PaaS), enables companies across various sectors to automate labelling, price, product, and promotions in real-time, enhancing data accuracy and improving performance by removing high labour costs and low productivity associated with traditional labour-intensive workflows. By empowering the adoption of smart retail, our goal is to create a sustainable and profitable business while advancing sound environmental, social and governance practices, including by significantly reducing paper usage. YalaTech has introduced its ESL solutions to retailers across China, North America, Europe, South America, Australia, Southeast Asia etc. Learn more about the background of YalaTech and our vision for the future retail on our website. As well, follow us on LinkedIn, Twitter and YouTube for more updates on how we are transforming the retail landscape.